{"id":879,"date":"2026-02-10T15:49:00","date_gmt":"2026-02-10T15:49:00","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=879"},"modified":"2026-09-08T08:35:58","modified_gmt":"2026-09-08T08:35:58","slug":"human-centered-digital-transformation-in-pharma","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/","title":{"rendered":"The Second Word in Digital Transformation\u00a0"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section img{border-radius:24px}.pt-content-section>.container{max-width:var(--pt-content-section-container-max-width,var(--container-width));padding:var(--pt-content-section-container-padding-top,0) var(--pt-content-section-container-padding-x,var(--container-padding)) var(--pt-content-section-container-padding-bottom,0)}@media (max-width:899px){.pt-content-section{padding:var(--pt-content-section-mobile-padding-top,var(--pt-content-section-padding-top,32px)) var(--pt-content-section-mobile-padding-x,var(--pt-content-section-padding-x,0)) var(--pt-content-section-mobile-padding-bottom,var(--pt-content-section-padding-bottom,32px))}.pt-content-section>.container{padding:var(--pt-content-section-mobile-container-padding-top,var(--pt-content-section-container-padding-top,0)) var(--pt-content-section-mobile-container-padding-x,var(--pt-content-section-container-padding-x,var(--container-padding))) var(--pt-content-section-mobile-container-padding-bottom,var(--pt-content-section-container-padding-bottom,0))}}<\/style>\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-top:16px;--pt-content-section-container-max-width:1240px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png\" alt=\"\" class=\"wp-image-1247\" width=\"2400\" height=\"1350\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png 2400w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1-2048x1152.png 2048w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1-371x209.png 371w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-container-max-width:1280px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<section class=\"wp-block-pharmatalks-episode-player pt-episode-player\" style=\"color:#082480;--pt-episode-player-padding-top:0px;--pt-episode-player-padding-bottom:0px\"><div class=\"container\"><div class=\"pt-episode-player__inner\"><div class=\"pt-episode-player__media\"><img decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">The Second Word in Digital Transformation<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--down\" data-speed=\"down\" aria-label=\"Slow down\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><span class=\"pt-episode-player__speed-display\">1X<\/span><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--up\" data-speed=\"up\" aria-label=\"Speed up\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"pt-episode-player__time-volume\"><div class=\"pt-episode-player__volume\"><button type=\"button\" class=\"pt-episode-player__volume-toggle\" aria-label=\"Mute\" aria-pressed=\"false\"><span class=\"pt-episode-player__volume-icon\" aria-hidden=\"true\"><\/span><\/button><input type=\"range\" class=\"pt-episode-player__volume-range\" min=\"0\" max=\"1\" step=\"0.01\" defaultvalue=\"1\" aria-label=\"Volume\"\/><\/div><div class=\"pt-episode-player__time\"><span class=\"pt-episode-player__current\">0:00<\/span><span class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/fixed_The-Human-Element-in-Digital-Transformation-l-Pharma-Talks.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">McKinsey puts the failure rate for digital transformation initiatives at 70% across industries \u2014 projects that don&#8217;t meet their stated objectives. Pharma&#8217;s regulated environment makes the path harder, not easier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Pharma Talks, Paul Tunnah \u2014 founder of Pharmaphorum, healthcare communications expert, and co-founder of View AI \u2014 argues that most of those failures are preventable, and that the preventable part isn&#8217;t technical.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He opened by objecting to the framing itself:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel a bit allergic to the word digital. People get obsessed with technology, channels, and all that, but transformation is broader. It&#8217;s about people and how companies operate.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Word That Gets Ignored<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first word in &#8220;digital transformation&#8221; points at technology. The second points at people \u2014 and it&#8217;s where the work actually happens: how ways of working change, how mindsets shift, what skills get built.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which explains the pattern of organizations adopting innovation without sustaining it. Enormous effort goes into selecting and implementing a technology ecosystem; the people component becomes an afterthought.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teams resist when they don&#8217;t see the value, don&#8217;t understand the context, or lack support. When global and local aren&#8217;t aligned, the change reads as a top-down decision that made the work different without making it better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The root of it is a sequencing error. Discussions start with technology \u2014 shiny tool syndrome, where attention goes to selecting platforms before anyone has defined the problem. The order that works: understand what change is required, then determine how technology supports it. Talking about models, copilots, and automation without a clear picture of how they help teams work better doesn&#8217;t produce anything.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caution Has Its Own Cost<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Concerns about AI security and compliance are legitimate, and ignoring them would be irresponsible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But focusing exclusively on them produces its own outcome \u2014 inaction that eventually creates the exposure it was avoiding.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s risk when adopting any new technology, but there&#8217;s also a reward. If AI helps solve a problem in collaboration with people, the upside is huge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His reminder for conservative organizations: &#8220;If your competitors are adopting new technologies and you&#8217;re not, that&#8217;s a risk too.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The workable version is responsible adoption with cross-functional ownership. Decisions about what to share with AI models and what to protect shouldn&#8217;t sit with one function.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s about understanding what&#8217;s unique to your company versus what&#8217;s generic. These decisions should involve IT and business leaders together, because they understand both security and downstream application.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Evolution, Not Revolution<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI coverage arrives with a visual grammar of disruption \u2014 blue screens, robotic hands, futuristic imagery \u2014 which reinforces an expectation that adoption happens fast.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asked whether AI in CRM and customer engagement is revolution or evolution, Paul didn&#8217;t hesitate: &#8220;I&#8217;d say evolution. Technology moves fast, but data, workflows, and people take time. Systemic change is gradual.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expecting entrenched habits to shift quickly isn&#8217;t impossible so much as improbable. What produces results is continuous change management that embeds technology into real workflows and gives teams a reason to use it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He describes the resulting state as perpetual beta \u2014 tools evolving, processes adapting, organizations learning continuously. His practical conclusion from that: &#8220;Big companies shouldn&#8217;t try to build bespoke systems. It&#8217;s better to partner with experts who are constantly improving the tools.&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Data Problem Is Abundance<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking toward 2026, Paul&#8217;s read on engagement is that people are already saturated. Companies respond by adding channels when the constraint is quality, relevance, and trust.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The assumption underneath most personalization efforts is that data is scarce. Usually the opposite is true. Customer feedback, social listening, real-world evidence, years of engagement history \u2014 it&#8217;s already there, and gathering it into one place is where the difficulty becomes visible rather than where it resolves.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personas aren&#8217;t static. Start with segments, optimize dynamically, and make sure field reps have the right materials to engage effectively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The analogy that follows is apt: a clinician interprets complex data to guide one patient. Field teams need the same kind of structured guidance to adapt content to the interaction actually in front of them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Feedback, Not Dashboards<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Effective engagement looks effortless and almost never is. Nataliya&#8217;s example was the amount of preparation hidden behind anything that appears simple.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul connected it to how ecosystems should be built:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our ecosystems must provide feedback. Learn and adapt. Dashboards alone aren&#8217;t enough. And don&#8217;t get lost in big data. Maintain the human connection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hot or Not<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Short prompts, quick reads on where things are heading:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generative AI producing 70% of pharma content<\/strong> \u2014 &#8220;Not yet. People factor still matters.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Commercial and medical teams building content together<\/strong> \u2014 &#8220;Hot. It&#8217;s happening.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hyperpersonalization versus strong segmentation<\/strong> \u2014 &#8220;Hot. Fix segments first before chasing n equals one personalization.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Replacing channel mix thinking with story architecture<\/strong> \u2014 &#8220;Hot. Focus on story, not just channels.&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Reflection<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transformation is a change in how teams think, work, and learn. AI is the tool that supports it, and as the technology matures it will become more capable and less visible \u2014 working in the background the way a good interpreter does, enabling the conversation without becoming part of it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The condition Paul returns to throughout: it only sticks when it makes sense to the people doing the work, and to the people the work is meant to serve.<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 class=\"pt-related-episodes__title\">Our Latest Pharma Talk Episodes<\/h2>\n            <\/div>\n                <div class=\"pt-related-episodes__grid\">\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-1200x675.png 1200w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">August 25, 2026<span class=\"pt-episode-card__duration\">9 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">Agentic AI Doesn&#8217;t Answer Questions \u2014 It Takes Action\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Michal Dojlidko<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Product and Engineering Director<\/p><p class=\"pt-episode-card__guest-meta-company\">GSK<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1.png 1200w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">August 20, 2026<span class=\"pt-episode-card__duration\">6 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">The Real Reason Medical and Commercial Teams Stay Stuck in Silos\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Laragh De Bhulbh<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Pharma Brand Strategist<\/p><p class=\"pt-episode-card__guest-meta-company\">WOLF MEDICAL<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 1440px){.pt-split__container.container{overflow:hidden}}.pt-split{background-color:var(--pt-split-bg,transparent);background-repeat:var(--pt-split-bg-repeat,no-repeat);padding-bottom:var(--pt-split-padding-bottom,64px);padding-top:var(--pt-split-padding-top,64px)}.pt-split figure{margin:0}.pt-split__inner{display:flex;flex-direction:column;gap:var(--pt-split-mobile-gap,var(--pt-split-gap,120px))}@media (width >= 1440px){.pt-split__inner{margin:0 -20px}}.pt-split__inner .pt-split__col{height:fit-content}.pt-split__col--left{background-color:var(--pt-split-col-left-color,transparent);background-image:var(--pt-split-col-left-image,none);background-position:var(--pt-split-col-left-pos,center);background-repeat:var(--pt-split-col-left-repeat,no-repeat);background-size:var(--pt-split-col-left-size,auto);border-radius:var(--pt-split-col-left-border-radius,0);padding:var(--pt-split-col-left-padding-top,0) var(--pt-split-col-left-padding-right,0) var(--pt-split-col-left-padding-bottom,0) var(--pt-split-col-left-padding-left,0)}.pt-split__col--right{background-color:var(--pt-split-col-right-color,transparent);background-image:var(--pt-split-col-right-image,none);background-position:var(--pt-split-col-right-pos,center);background-repeat:var(--pt-split-col-right-repeat,no-repeat);background-size:var(--pt-split-col-right-size,auto);border-radius:var(--pt-split-col-right-border-radius,0);padding:var(--pt-split-col-right-padding-top,0) var(--pt-split-col-right-padding-right,0) var(--pt-split-col-right-padding-bottom,0) var(--pt-split-col-right-padding-left,0)}@media (min-width:998px){.pt-split__inner{gap:var(--pt-split-gap,120px)}}@media (max-width:997px){.pt-split{padding-bottom:var(--pt-split-mobile-padding-bottom,var(--pt-split-padding-bottom,64px));padding-top:var(--pt-split-mobile-padding-top,var(--pt-split-padding-top,64px))}.pt-split__col--left{padding:var(--pt-split-col-left-mobile-padding-top,var(--pt-split-col-left-padding-top,0)) var(--pt-split-col-left-mobile-padding-right,var(--pt-split-col-left-padding-right,0)) var(--pt-split-col-left-mobile-padding-bottom,var(--pt-split-col-left-padding-bottom,0)) var(--pt-split-col-left-mobile-padding-left,var(--pt-split-col-left-padding-left,0))}.pt-split__col--right{padding:var(--pt-split-col-right-mobile-padding-top,var(--pt-split-col-right-padding-top,0)) var(--pt-split-col-right-mobile-padding-right,var(--pt-split-col-right-padding-right,0)) var(--pt-split-col-right-mobile-padding-bottom,var(--pt-split-col-right-padding-bottom,0)) var(--pt-split-col-right-mobile-padding-left,var(--pt-split-col-right-padding-left,0))}.pt-split--mobile-left-top .pt-split__col--left{order:1}.pt-split--mobile-left-top .pt-split__col--right,.pt-split--mobile-right-top .pt-split__col--left{order:2}.pt-split--mobile-right-top .pt-split__col--right{order:1}.pt-split__inner .wp-block-image img{margin:0 auto}}@media (min-width:998px){.pt-split__inner{display:flex;flex-direction:row}.align-bottom .pt-split__inner{align-items:flex-end}.pt-split__col--left{flex:var(--pt-split-left-ratio,40) 1 0;min-width:0}.pt-split__col--right{flex:var(--pt-split-right-ratio,60) 1 0;max-width:var(--pt-split-right-max-width,none);min-width:0}.pt-split__col--right .pt-split__col--right-container,.pt-split__col--right>.wp-block-group__inner-container{max-width:100%}.pt-split--desktop-right-left .pt-split__col--left{order:2}.pt-split--desktop-right-left .pt-split__col--right{order:1}}<\/style>\n<section class=\"wp-block-pharmatalks-content-split pt-split pt-split--mobile-left-top pt-split--desktop-left-right\" style=\"--pt-split-gap:48px;--pt-split-padding-top:64px;--pt-split-padding-bottom:64px;--pt-split-left-ratio:28;--pt-split-right-ratio:72;--pt-split-container-width:1240px;color:#082480;--pt-split-col-left-color:#274db800;--pt-split-col-left-image:url(https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/bg-pharma.png);--pt-split-col-left-size:cover;--pt-split-col-left-pos:center;--pt-split-col-left-repeat:no-repeat;--pt-split-col-left-padding-top:52px;--pt-split-col-left-padding-right:63px;--pt-split-col-left-padding-bottom:63px;--pt-split-col-left-padding-left:44px;--pt-split-col-left-border-radius:16px;--pt-split-col-right-padding-top:0px;--pt-split-col-right-padding-right:0px;--pt-split-col-right-padding-bottom:0px;--pt-split-col-right-padding-left:0px;--pt-split-col-right-border-radius:0px\"><div class=\"container pt-split__container\"><div class=\"pt-split__inner\">\n<div id=\"subscribe\" class=\"wp-block-group pt-split__col pt-split__col--left\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-pharmatalks-split-heading pt-split-heading pt-split-heading--base pt-split-heading__inner\" style=\"--pt-split-heading-fs:56px;--pt-split-heading-fs-mobile:36px;--pt-split-heading-color:#264cb8;--pt-split-heading-mb:8px;--pt-split-heading-lh:1.2;--pt-split-heading-fw:500\">Subscribe<\/h2>\n\n\n\n<div class=\"wp-block-pharmatalks-split-text pt-split-text pt-split-text--base\" style=\"--pt-split-text-fs:18px;--pt-split-text-color:#082480;--pt-split-text-mb:24px;--pt-split-text-lh:1.2\"><div class=\"pt-split-text__inner\">To Get Pharma Talks Episodes Straight To Your Inbox.<\/div><\/div>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f96-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"96\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/?rest_route=%2Fwp%2Fv2%2Fepisode%2F879#wpcf7-f96-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"96\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"96\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f96-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"notify-form\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Get the latest drop\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n\t<p> &nbsp;\n\t<\/p>\n\t<div class=\"acceptance\">\n\t\t<p>We use the details you submit to review your application and to contact you about appearing on PharmaTalks. If we go ahead, we will agree the terms of the recording with you separately, including the permissions we need to publish the episode. See the Privacy Policy for how we handle your data and the rights you have.\n\t\t<\/p>\n\t\t<p> &nbsp;\n\t\t<\/p>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-554\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-554\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I confirm I have read the <a href=\"\/privacy-policy\/\" style=\"text-decoration:underline\">Privacy Policy<\/a> and understand how Viseven Europe O\u00dc will process my personal data.<\/span><\/label><\/span><\/span><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"marketing_status\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"marketing_status\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I would like to receive marketing communications from Viseven Europe O\u00dc and its Affiliates.<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p> &nbsp;\n\t<\/p>\n\t<p><span class=\"submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Notify me\" \/><\/span>\n\t<\/p>\n<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Pharma Talks Newsletter\" type=\"hidden\" name=\"pageTitle\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"pageUrl\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"offerType\" value=\"0\" type=\"hidden\" name=\"offerType\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pt-split__col pt-split__col--right\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group pt-split__col--right-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-pharmatalks-faq pt-faq\" style=\"--pt-faq-bg:#f0f2f000;--pt-faq-text:#082480;--pt-faq-title-align:left;--pt-faq-padding-top:51px;--pt-faq-padding-bottom:64px\"><div class=\"container\"><div class=\"pt-faq__inner\"><h2 class=\"pt-faq__title\">FAQ<\/h2><div class=\"pt-faq__list\"><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">What\u00a0is\u00a0Pharma Talks about?<\/summary><div class=\"pt-faq__answer\">Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Who\u00a0are\u00a0Pharma Talks\u00a0for?<\/summary><div class=\"pt-faq__answer\">This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Who is the Pharma Talks host?\u00a0<\/summary><div class=\"pt-faq__answer\">This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Can I become a guest\u00a0at\u00a0Pharma Talks?<\/summary><div class=\"pt-faq__answer\">If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What\u00a0is\u00a0Pharma Talks about?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who\u00a0are\u00a0Pharma Talks\u00a0for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who is the Pharma Talks host?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Can I become a guest\u00a0at\u00a0Pharma Talks?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0\"}}]}<\/script><\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1247,"template":"","meta":{"pt_page_bg_color":"#eff2ef","pt_page_bg_image_id":567,"pt_page_bg_image_url":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/04\/Rectangle-1399-4.webp","pt_page_bg_image_size":"cover","pt_page_bg_image_position":"center","pt_page_bg_image_repeat":"no-repeat","pt_page_bg_fixed":true,"pt_page_text_color":""},"episode_topic":[],"class_list":["post-879","episode","type-episode","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paul Tunnah: The Second Word in Digital Transformation<\/title>\n<meta name=\"description\" content=\"Paul Tunnah on why transformation fails on the people side, when caution becomes its own risk, and why too much data \u2014 not too little \u2014 blocks personalization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Tunnah: The Second Word in Digital Transformation\" \/>\n<meta property=\"og:description\" content=\"Paul Tunnah on why transformation fails on the people side, when caution becomes its own risk, and why too much data \u2014 not too little \u2014 blocks personalization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"PharmaTalks\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T08:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/\",\"url\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/\",\"name\":\"Paul Tunnah: The Second Word in Digital Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pharma-talks.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png\",\"datePublished\":\"2026-02-10T15:49:00+00:00\",\"dateModified\":\"2026-09-08T08:35:58+00:00\",\"description\":\"Paul Tunnah on why transformation fails on the people side, when caution becomes its own risk, and why too much data \u2014 not too little \u2014 blocks personalization.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pharma-talks.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png\",\"contentUrl\":\"https:\\\/\\\/pharma-talks.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png\",\"width\":2400,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/human-centered-digital-transformation-in-pharma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pharma-talks.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episodes\",\"item\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Second Word in Digital Transformation\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/#website\",\"url\":\"https:\\\/\\\/pharma-talks.com\\\/\",\"name\":\"Pharmatalks dev\",\"description\":\"Exploring Pharma &amp; Life Sciences Podcasts\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pharma-talks.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paul Tunnah: The Second Word in Digital Transformation","description":"Paul Tunnah on why transformation fails on the people side, when caution becomes its own risk, and why too much data \u2014 not too little \u2014 blocks personalization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/","og_locale":"en_US","og_type":"article","og_title":"Paul Tunnah: The Second Word in Digital Transformation","og_description":"Paul Tunnah on why transformation fails on the people side, when caution becomes its own risk, and why too much data \u2014 not too little \u2014 blocks personalization.","og_url":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/","og_site_name":"PharmaTalks","article_modified_time":"2026-09-08T08:35:58+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/","url":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/","name":"Paul Tunnah: The Second Word in Digital Transformation","isPartOf":{"@id":"https:\/\/pharma-talks.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/#primaryimage"},"image":{"@id":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/#primaryimage"},"thumbnailUrl":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png","datePublished":"2026-02-10T15:49:00+00:00","dateModified":"2026-09-08T08:35:58+00:00","description":"Paul Tunnah on why transformation fails on the people side, when caution becomes its own risk, and why too much data \u2014 not too little \u2014 blocks personalization.","breadcrumb":{"@id":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/#primaryimage","url":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png","contentUrl":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Pharma-Talks_-The-Human-Element-in-Digital-Transformation-1.png","width":2400,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/pharma-talks.com\/episodes\/human-centered-digital-transformation-in-pharma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pharma-talks.com\/"},{"@type":"ListItem","position":2,"name":"Episodes","item":"https:\/\/pharma-talks.com\/episodes\/"},{"@type":"ListItem","position":3,"name":"The Second Word in Digital Transformation\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/pharma-talks.com\/#website","url":"https:\/\/pharma-talks.com\/","name":"Pharmatalks dev","description":"Exploring Pharma &amp; Life Sciences Podcasts","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pharma-talks.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/episode\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/types\/episode"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/media\/1247"}],"wp:attachment":[{"href":"https:\/\/pharma-talks.com\/?rest_route=%2Fwp%2Fv2%2Fmedia&parent=879"}],"wp:term":[{"taxonomy":"episode_topic","embeddable":true,"href":"https:\/\/pharma-talks.com\/?rest_route=%2Fwp%2Fv2%2Fepisode_topic&post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}