{"id":874,"date":"2026-02-19T15:39:00","date_gmt":"2026-02-19T15:39:00","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=874"},"modified":"2026-09-08T08:34:20","modified_gmt":"2026-09-08T08:34:20","slug":"rethinking-omnichannel-marketing-in-pharma","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/","title":{"rendered":"Most Pharma Personalization Is Segmentation"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section img{border-radius:24px}.pt-content-section>.container{max-width:var(--pt-content-section-container-max-width,var(--container-width));padding:var(--pt-content-section-container-padding-top,0) var(--pt-content-section-container-padding-x,var(--container-padding)) var(--pt-content-section-container-padding-bottom,0)}@media (max-width:899px){.pt-content-section{padding:var(--pt-content-section-mobile-padding-top,var(--pt-content-section-padding-top,32px)) var(--pt-content-section-mobile-padding-x,var(--pt-content-section-padding-x,0)) var(--pt-content-section-mobile-padding-bottom,var(--pt-content-section-padding-bottom,32px))}.pt-content-section>.container{padding:var(--pt-content-section-mobile-container-padding-top,var(--pt-content-section-container-padding-top,0)) var(--pt-content-section-mobile-container-padding-x,var(--pt-content-section-container-padding-x,var(--container-padding))) var(--pt-content-section-mobile-container-padding-bottom,var(--pt-content-section-container-padding-bottom,0))}}<\/style>\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-top:16px;--pt-content-section-container-max-width:1240px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg\" alt=\"\" class=\"wp-image-1246\" width=\"2400\" height=\"1350\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg 2400w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1-300x169.jpg 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1-1024x576.jpg 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1-768x432.jpg 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1-1536x864.jpg 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1-2048x1152.jpg 2048w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1-371x209.jpg 371w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-container-max-width:1280px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<section class=\"wp-block-pharmatalks-episode-player pt-episode-player\" style=\"color:#082480;--pt-episode-player-padding-top:0px;--pt-episode-player-padding-bottom:0px\"><div class=\"container\"><div class=\"pt-episode-player__inner\"><div class=\"pt-episode-player__media\"><img decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">Most Pharma Personalization Is Segmentation<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--down\" data-speed=\"down\" aria-label=\"Slow down\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><span class=\"pt-episode-player__speed-display\">1X<\/span><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--up\" data-speed=\"up\" aria-label=\"Speed up\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"pt-episode-player__time-volume\"><div class=\"pt-episode-player__volume\"><button type=\"button\" class=\"pt-episode-player__volume-toggle\" aria-label=\"Mute\" aria-pressed=\"false\"><span class=\"pt-episode-player__volume-icon\" aria-hidden=\"true\"><\/span><\/button><input type=\"range\" class=\"pt-episode-player__volume-range\" min=\"0\" max=\"1\" step=\"0.01\" defaultvalue=\"1\" aria-label=\"Volume\"\/><\/div><div class=\"pt-episode-player__time\"><span class=\"pt-episode-player__current\">0:00<\/span><span class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/fixed_Rethinking-Omnichannel-Marketing-in-Pharma-Pharma-Talks.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">Anything not built for one individual isn&#8217;t personalization. By that definition, most of what pharma calls personalized is something else \u2014 and the confusion has real consequences for where budget goes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Pharma Talks, Nataliya Andreychuk spoke with Nico Renner, product manager at BeOnes Medicines, about what&#8217;s overhyped in omnichannel and what&#8217;s underrated.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recalibration After COVID<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nico&#8217;s frame of reference starts with COVID rather than the industry&#8217;s earlier era, which shapes what he sees as change.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were suddenly asking: do we need face-to-face interactions anymore? Everything became digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That assumption turned out to be incomplete. The pendulum came back as teams rediscovered what human interaction does, and hybrid engagement models emerged from the correction rather than from a plan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We thought digital and omnichannel would solve many problems. But they didn&#8217;t solve everything.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His metaphor for where that leaves the industry:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In pharma, we already have a nice picture of a skyscraper, but we&#8217;re still standing on a construction site, and we don&#8217;t know which tool to use first.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gap he&#8217;s pointing at is between terminology and execution. Discussion concentrates on theory while operations lag \u2014 most visibly around personalization and customer experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya connected it to what&#8217;s now expected of the role: marketers as data experts, journey experts, content strategists, and MLR navigators simultaneously.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Pharma Isn&#8217;t Netflix<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The comparison came up constantly when Nico entered the industry, and he considers it a foundational error.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix and Spotify are leisure activities. They&#8217;re voluntary. Pharma is different. Reading a clinical study is not the same as watching a movie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ambition helped picture a destination, but it pulled the industry toward something that was never feasible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s addition shifts the frame rather than defending the comparison. Viewed only through a marketing lens, the Netflix analogy over-commercializes what patients are actually doing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patients are responsible for their well-being. They want to understand what&#8217;s happening in their bodies, what options they have, and how their quality of life will be affected.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare experience isn&#8217;t entertainment. It&#8217;s trust, understanding, and useful conversations with clinicians.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Definition Problem<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya raised personalization directly, including the pressure agencies feel to build digital personas that drive content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nico&#8217;s answer is technical and unforgiving:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anything not created for one individual is not personalization. That&#8217;s segmentation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personas are representative profiles, not people. They don&#8217;t describe one specific individual out of hundreds. He suspects the word itself causes the slippage \u2014 calling them profiles might prevent the conflation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is It Worth the Effort?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The follow-on question is about cost, including opportunity cost.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If people share the same disease and similar conditions, does it really make sense to personalize for every single person? Or can we tailor to a subgroup with far less effort and nearly the same impact?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya reframed it around where personalization actually occurs:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We often say segmentation is personalization at scale. But true personalization happens in the field.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reps and MSLs personalize instinctively, through conversation and reading the person in front of them. That&#8217;s a different mechanism than anything a content system produces.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nico&#8217;s closing estimate: around 70% of marketers believe they&#8217;re doing personalization when they&#8217;re doing segmentation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why the Distinction Costs Money<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nico acknowledged this might sound like semantics. It isn&#8217;t \u2014 it determines how resources get allocated and what marketing goals get set.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya agreed on the constraint. Resources are limited, which makes one-to-one execution at scale unrealistic regardless of AI. Building hundreds of individual emails is the wrong use of the capability; strong, relevant messaging aimed at the right audience is the right one.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nico&#8217;s test question: if an email arrives from an insurance company, does a personalized first sentence change anything?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s answer traces the decay. Early on, personalization created a genuine sense that a message was meant for you. Now that people understand how the automation works, that feeling is mostly gone \u2014 which removes most of the effect.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Removed the Magic<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nico&#8217;s point is that AI accelerated the loss. When everyone knows personalization is trivial to produce, it no longer signals that anyone put in effort.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But he&#8217;s clear that personalization still matters \u2014 just not in automated marketing. Customer-facing roles remain critical because those people are driven by service and relevance. Real personalization is someone actively deciding what&#8217;s most useful for a specific person. A rep with ten assets who selects the three that matter for a particular HCP is doing the thing. Marketing-led ambitions for full personalization mostly aren&#8217;t operationalizable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s extension: as automation spreads, human effort becomes more valuable, not less. People increasingly know whether they&#8217;re dealing with a person or an avatar, and that awareness will shape what they expect.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more we automate, the more we&#8217;ll value real human effort.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What to Do Instead<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Asked what pharma should focus on, Nico pointed at AI \u2014 used correctly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The constraint he cites: physicians receive somewhere between 15 and 20 emails a day. Using AI to generate more content into that inbox drives engagement down, not up. His formulation is that AI should help marketers do less, better.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His priority is getting segmentation right first \u2014 more reliable, more efficient, more focused on real value. Everyone lacks time, which means marketing activity should be reduced to what genuinely helps HCPs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Attention Isn&#8217;t Shrinking<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our attention spans aren&#8217;t getting shorter. If something is interesting, we invest the time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What changed is volume. Content is always on and always accessible, which makes earning attention harder \u2014 the hook has to work against far more competition. Relevance is what makes it possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I know what&#8217;s relevant for you, I can create a hook. If I just send a generic yearly summary, you don&#8217;t even know whether it matters to you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nico&#8217;s suggestion is that pharma can learn from how influencers in other industries earn attention: by being relevant rather than louder.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya took that somewhere else. If the industry becomes that kind of voice, the outcome isn&#8217;t reach \u2014 it&#8217;s improving quality of life. She framed it as responsibility rather than visibility.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hot or Not<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s closing round, with deliberately contradictory statements:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalization is the biggest myth in pharma marketing<\/strong> \u2014 Hot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Segmentation is the real growth engine<\/strong> \u2014 Hot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Doctors want the Netflix experience from pharma<\/strong> \u2014 Not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More channels mean bigger HCP engagement<\/strong> \u2014 Not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most omnichannel initiatives are overpromised and underdelivered<\/strong> \u2014 Hot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing should own personalization, not sales<\/strong> \u2014 Hot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pharma should kill half of its ongoing digital products<\/strong> \u2014 Not.&nbsp;<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 class=\"pt-related-episodes__title\">Our Latest Pharma Talk Episodes<\/h2>\n            <\/div>\n                <div class=\"pt-related-episodes__grid\">\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-1200x675.png 1200w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">August 25, 2026<span class=\"pt-episode-card__duration\">9 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">Agentic AI Doesn&#8217;t Answer Questions \u2014 It Takes Action\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Michal Dojlidko<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Product and Engineering Director<\/p><p class=\"pt-episode-card__guest-meta-company\">GSK<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1.png 1200w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">August 20, 2026<span class=\"pt-episode-card__duration\">6 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">The Real Reason Medical and Commercial Teams Stay Stuck in Silos\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Laragh De Bhulbh<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Pharma Brand Strategist<\/p><p class=\"pt-episode-card__guest-meta-company\">WOLF MEDICAL<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 1440px){.pt-split__container.container{overflow:hidden}}.pt-split{background-color:var(--pt-split-bg,transparent);background-repeat:var(--pt-split-bg-repeat,no-repeat);padding-bottom:var(--pt-split-padding-bottom,64px);padding-top:var(--pt-split-padding-top,64px)}.pt-split figure{margin:0}.pt-split__inner{display:flex;flex-direction:column;gap:var(--pt-split-mobile-gap,var(--pt-split-gap,120px))}@media (width >= 1440px){.pt-split__inner{margin:0 -20px}}.pt-split__inner .pt-split__col{height:fit-content}.pt-split__col--left{background-color:var(--pt-split-col-left-color,transparent);background-image:var(--pt-split-col-left-image,none);background-position:var(--pt-split-col-left-pos,center);background-repeat:var(--pt-split-col-left-repeat,no-repeat);background-size:var(--pt-split-col-left-size,auto);border-radius:var(--pt-split-col-left-border-radius,0);padding:var(--pt-split-col-left-padding-top,0) var(--pt-split-col-left-padding-right,0) var(--pt-split-col-left-padding-bottom,0) var(--pt-split-col-left-padding-left,0)}.pt-split__col--right{background-color:var(--pt-split-col-right-color,transparent);background-image:var(--pt-split-col-right-image,none);background-position:var(--pt-split-col-right-pos,center);background-repeat:var(--pt-split-col-right-repeat,no-repeat);background-size:var(--pt-split-col-right-size,auto);border-radius:var(--pt-split-col-right-border-radius,0);padding:var(--pt-split-col-right-padding-top,0) var(--pt-split-col-right-padding-right,0) var(--pt-split-col-right-padding-bottom,0) var(--pt-split-col-right-padding-left,0)}@media (min-width:998px){.pt-split__inner{gap:var(--pt-split-gap,120px)}}@media (max-width:997px){.pt-split{padding-bottom:var(--pt-split-mobile-padding-bottom,var(--pt-split-padding-bottom,64px));padding-top:var(--pt-split-mobile-padding-top,var(--pt-split-padding-top,64px))}.pt-split__col--left{padding:var(--pt-split-col-left-mobile-padding-top,var(--pt-split-col-left-padding-top,0)) var(--pt-split-col-left-mobile-padding-right,var(--pt-split-col-left-padding-right,0)) var(--pt-split-col-left-mobile-padding-bottom,var(--pt-split-col-left-padding-bottom,0)) var(--pt-split-col-left-mobile-padding-left,var(--pt-split-col-left-padding-left,0))}.pt-split__col--right{padding:var(--pt-split-col-right-mobile-padding-top,var(--pt-split-col-right-padding-top,0)) var(--pt-split-col-right-mobile-padding-right,var(--pt-split-col-right-padding-right,0)) var(--pt-split-col-right-mobile-padding-bottom,var(--pt-split-col-right-padding-bottom,0)) var(--pt-split-col-right-mobile-padding-left,var(--pt-split-col-right-padding-left,0))}.pt-split--mobile-left-top .pt-split__col--left{order:1}.pt-split--mobile-left-top .pt-split__col--right,.pt-split--mobile-right-top .pt-split__col--left{order:2}.pt-split--mobile-right-top .pt-split__col--right{order:1}.pt-split__inner .wp-block-image img{margin:0 auto}}@media (min-width:998px){.pt-split__inner{display:flex;flex-direction:row}.align-bottom .pt-split__inner{align-items:flex-end}.pt-split__col--left{flex:var(--pt-split-left-ratio,40) 1 0;min-width:0}.pt-split__col--right{flex:var(--pt-split-right-ratio,60) 1 0;max-width:var(--pt-split-right-max-width,none);min-width:0}.pt-split__col--right .pt-split__col--right-container,.pt-split__col--right>.wp-block-group__inner-container{max-width:100%}.pt-split--desktop-right-left .pt-split__col--left{order:2}.pt-split--desktop-right-left .pt-split__col--right{order:1}}<\/style>\n<section class=\"wp-block-pharmatalks-content-split pt-split pt-split--mobile-left-top pt-split--desktop-left-right\" style=\"--pt-split-gap:48px;--pt-split-padding-top:64px;--pt-split-padding-bottom:64px;--pt-split-left-ratio:28;--pt-split-right-ratio:72;--pt-split-container-width:1240px;color:#082480;--pt-split-col-left-color:#274db800;--pt-split-col-left-image:url(https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/bg-pharma.png);--pt-split-col-left-size:cover;--pt-split-col-left-pos:center;--pt-split-col-left-repeat:no-repeat;--pt-split-col-left-padding-top:52px;--pt-split-col-left-padding-right:63px;--pt-split-col-left-padding-bottom:63px;--pt-split-col-left-padding-left:44px;--pt-split-col-left-border-radius:16px;--pt-split-col-right-padding-top:0px;--pt-split-col-right-padding-right:0px;--pt-split-col-right-padding-bottom:0px;--pt-split-col-right-padding-left:0px;--pt-split-col-right-border-radius:0px\"><div class=\"container pt-split__container\"><div class=\"pt-split__inner\">\n<div id=\"subscribe\" class=\"wp-block-group pt-split__col pt-split__col--left\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-pharmatalks-split-heading pt-split-heading pt-split-heading--base pt-split-heading__inner\" style=\"--pt-split-heading-fs:56px;--pt-split-heading-fs-mobile:36px;--pt-split-heading-color:#264cb8;--pt-split-heading-mb:8px;--pt-split-heading-lh:1.2;--pt-split-heading-fw:500\">Subscribe<\/h2>\n\n\n\n<div class=\"wp-block-pharmatalks-split-text pt-split-text pt-split-text--base\" style=\"--pt-split-text-fs:18px;--pt-split-text-color:#082480;--pt-split-text-mb:24px;--pt-split-text-lh:1.2\"><div class=\"pt-split-text__inner\">To Get Pharma Talks Episodes Straight To Your Inbox.<\/div><\/div>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f96-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"96\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/?rest_route=%2Fwp%2Fv2%2Fepisode%2F874#wpcf7-f96-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"96\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"96\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f96-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"notify-form\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Get the latest drop\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n\t<p> &nbsp;\n\t<\/p>\n\t<div class=\"acceptance\">\n\t\t<p>We use the details you submit to review your application and to contact you about appearing on PharmaTalks. If we go ahead, we will agree the terms of the recording with you separately, including the permissions we need to publish the episode. See the Privacy Policy for how we handle your data and the rights you have.\n\t\t<\/p>\n\t\t<p> &nbsp;\n\t\t<\/p>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-554\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-554\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I confirm I have read the <a href=\"\/privacy-policy\/\" style=\"text-decoration:underline\">Privacy Policy<\/a> and understand how Viseven Europe O\u00dc will process my personal data.<\/span><\/label><\/span><\/span><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"marketing_status\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"marketing_status\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I would like to receive marketing communications from Viseven Europe O\u00dc and its Affiliates.<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p> &nbsp;\n\t<\/p>\n\t<p><span class=\"submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Notify me\" \/><\/span>\n\t<\/p>\n<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Pharma Talks Newsletter\" type=\"hidden\" name=\"pageTitle\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"pageUrl\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"offerType\" value=\"0\" type=\"hidden\" name=\"offerType\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pt-split__col pt-split__col--right\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group pt-split__col--right-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-pharmatalks-faq pt-faq\" style=\"--pt-faq-bg:#f0f2f000;--pt-faq-text:#082480;--pt-faq-title-align:left;--pt-faq-padding-top:51px;--pt-faq-padding-bottom:64px\"><div class=\"container\"><div class=\"pt-faq__inner\"><h2 class=\"pt-faq__title\">FAQ<\/h2><div class=\"pt-faq__list\"><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">What\u00a0is\u00a0Pharma Talks about?<\/summary><div class=\"pt-faq__answer\">Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Who\u00a0are\u00a0Pharma Talks\u00a0for?<\/summary><div class=\"pt-faq__answer\">This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Who is the Pharma Talks host?\u00a0<\/summary><div class=\"pt-faq__answer\">This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Can I become a guest\u00a0at\u00a0Pharma Talks?<\/summary><div class=\"pt-faq__answer\">If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What\u00a0is\u00a0Pharma Talks about?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who\u00a0are\u00a0Pharma Talks\u00a0for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who is the Pharma Talks host?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Can I become a guest\u00a0at\u00a0Pharma Talks?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0\"}}]}<\/script><\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1246,"template":"","meta":{"pt_page_bg_color":"#eff2ef","pt_page_bg_image_id":567,"pt_page_bg_image_url":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/04\/Rectangle-1399-4.webp","pt_page_bg_image_size":"cover","pt_page_bg_image_position":"center","pt_page_bg_image_repeat":"no-repeat","pt_page_bg_fixed":true,"pt_page_text_color":""},"episode_topic":[],"class_list":["post-874","episode","type-episode","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nico Renner: Most Pharma Personalization Is Segmentation<\/title>\n<meta name=\"description\" content=\"Nico Renner on why the Netflix comparison misled pharma, where real personalization actually happens, and what AI should be used for instead of more content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nico Renner: Most Pharma Personalization Is Segmentation\" \/>\n<meta property=\"og:description\" content=\"Nico Renner on why the Netflix comparison misled pharma, where real personalization actually happens, and what AI should be used for instead of more content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"PharmaTalks\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T08:34:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/\",\"url\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/\",\"name\":\"Nico Renner: Most Pharma Personalization Is Segmentation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pharma-talks.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg\",\"datePublished\":\"2026-02-19T15:39:00+00:00\",\"dateModified\":\"2026-09-08T08:34:20+00:00\",\"description\":\"Nico Renner on why the Netflix comparison misled pharma, where real personalization actually happens, and what AI should be used for instead of more content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pharma-talks.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg\",\"contentUrl\":\"https:\\\/\\\/pharma-talks.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg\",\"width\":2400,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/rethinking-omnichannel-marketing-in-pharma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pharma-talks.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episodes\",\"item\":\"https:\\\/\\\/pharma-talks.com\\\/episodes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Most Pharma Personalization Is Segmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pharma-talks.com\\\/#website\",\"url\":\"https:\\\/\\\/pharma-talks.com\\\/\",\"name\":\"Pharmatalks dev\",\"description\":\"Exploring Pharma &amp; Life Sciences Podcasts\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pharma-talks.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nico Renner: Most Pharma Personalization Is Segmentation","description":"Nico Renner on why the Netflix comparison misled pharma, where real personalization actually happens, and what AI should be used for instead of more content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/","og_locale":"en_US","og_type":"article","og_title":"Nico Renner: Most Pharma Personalization Is Segmentation","og_description":"Nico Renner on why the Netflix comparison misled pharma, where real personalization actually happens, and what AI should be used for instead of more content.","og_url":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/","og_site_name":"PharmaTalks","article_modified_time":"2026-09-08T08:34:20+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/","url":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/","name":"Nico Renner: Most Pharma Personalization Is Segmentation","isPartOf":{"@id":"https:\/\/pharma-talks.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/#primaryimage"},"image":{"@id":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/#primaryimage"},"thumbnailUrl":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg","datePublished":"2026-02-19T15:39:00+00:00","dateModified":"2026-09-08T08:34:20+00:00","description":"Nico Renner on why the Netflix comparison misled pharma, where real personalization actually happens, and what AI should be used for instead of more content.","breadcrumb":{"@id":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/#primaryimage","url":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg","contentUrl":"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/Rethinking-Omnichannel-Marketing-in-Pharma-A-Conversation-with-Nico-Renner-1.jpg","width":2400,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/pharma-talks.com\/episodes\/rethinking-omnichannel-marketing-in-pharma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pharma-talks.com\/"},{"@type":"ListItem","position":2,"name":"Episodes","item":"https:\/\/pharma-talks.com\/episodes\/"},{"@type":"ListItem","position":3,"name":"Most Pharma Personalization Is Segmentation"}]},{"@type":"WebSite","@id":"https:\/\/pharma-talks.com\/#website","url":"https:\/\/pharma-talks.com\/","name":"Pharmatalks dev","description":"Exploring Pharma &amp; Life Sciences Podcasts","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pharma-talks.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/episode\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/types\/episode"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharma-talks.com\/?rest_route=\/wp\/v2\/media\/1246"}],"wp:attachment":[{"href":"https:\/\/pharma-talks.com\/?rest_route=%2Fwp%2Fv2%2Fmedia&parent=874"}],"wp:term":[{"taxonomy":"episode_topic","embeddable":true,"href":"https:\/\/pharma-talks.com\/?rest_route=%2Fwp%2Fv2%2Fepisode_topic&post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}