{"id":869,"date":"2026-03-12T15:28:00","date_gmt":"2026-03-12T15:28:00","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=869"},"modified":"2026-09-08T08:31:52","modified_gmt":"2026-09-08T08:31:52","slug":"digital-opinion-leaders-in-pharma","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/digital-opinion-leaders-in-pharma\/","title":{"rendered":"Digital Opinion Leaders: The Gap Pharma Isn&#8217;t Filling\u00a0"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section 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style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-container-max-width:1280px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<section class=\"wp-block-pharmatalks-episode-player pt-episode-player\" style=\"color:#082480;--pt-episode-player-padding-top:0px;--pt-episode-player-padding-bottom:0px\"><div class=\"container\"><div class=\"pt-episode-player__inner\"><div class=\"pt-episode-player__media\"><img decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">Digital Opinion Leaders: The Gap Pharma Isn&#8217;t Filling<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--down\" data-speed=\"down\" aria-label=\"Slow down\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><span class=\"pt-episode-player__speed-display\">1X<\/span><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--up\" data-speed=\"up\" aria-label=\"Speed up\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"pt-episode-player__time-volume\"><div class=\"pt-episode-player__volume\"><button type=\"button\" class=\"pt-episode-player__volume-toggle\" aria-label=\"Mute\" aria-pressed=\"false\"><span class=\"pt-episode-player__volume-icon\" aria-hidden=\"true\"><\/span><\/button><input type=\"range\" class=\"pt-episode-player__volume-range\" min=\"0\" max=\"1\" step=\"0.01\" defaultvalue=\"1\" aria-label=\"Volume\"\/><\/div><div class=\"pt-episode-player__time\"><span class=\"pt-episode-player__current\">0:00<\/span><span class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/fixed_Rise-of-Digital-Opinion-Leaders-in-Pharma-Pharma-Talks.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">Patients are asking questions online whether or not anyone qualified is there to answer them. When the qualified voices are absent, the questions still get answered \u2014 by whoever is present.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Pharma Talks, Nataliya Andreychuk spoke with Pavlo Klymenko, head of omnichannel solutions for life sciences at Viseven, who has spent several years running DOL programs for clients.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Shift, and KOL Fatigue<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DOLs aren&#8217;t a new concept, but Pavlo&#8217;s read is that the last couple of years made the change visible. It stopped being a supplementary activity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare thought leaders are no longer experimenting with digital. They&#8217;re emerging within it \u2014 digital is where they already are.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya raised the harder version of the question: is there fatigue around traditional KOL formats, and are we using them to fill gaps they can no longer cover?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pavlo&#8217;s answer is yes. The old formats aren&#8217;t always natural or interactive, and engagement concentrated offline can&#8217;t reach everywhere it needs to. HCPs don&#8217;t wait for annual congresses to stay current; they expect continuous updates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s an authenticity problem underneath that. Audiences feel the distance from polished, over-prepared dialogue. What lands now is openness \u2014 not titles, but expertise demonstrated through practical cases, peer to peer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hybrid, Not Replacement<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The scaling argument is that DOL engagement reaches more channels and isn&#8217;t confined to marketing or sales topics. Once a connection exists, the conversation can extend into clinical perspectives, patient perspectives, and real-world challenges \u2014 with the caveat Nataliya added, that medical information stays governed by people with medical expertise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pavlo was clear this isn&#8217;t a substitution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We design communication journeys that invite professionals to offline events if they can attend, and offer online engagement for those who cannot \u2014 or simply prefer digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some speakers lead the offline component while others engage digitally. The gap gets filled rather than the format replaced.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What This Actually Solves<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The audience is already there.<\/strong> Patients follow HCPs online and look for answers between visits, not only during them. If medically governed voices aren&#8217;t present, the space doesn&#8217;t stay empty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not there, other influencers will occupy the space \u2014 often without proper knowledge. That leads to misinformation and misconceptions. You need to be there from the beginning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speed.<\/strong> Waiting for new guidelines or the next congress isn&#8217;t viable when practice moves faster than the publication cycle. Questions need raising with peers, openly, sometimes directly with patients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pavlo&#8217;s example comes from a recent analysis on obesity:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We saw a huge gap in discussions connecting obesity to depression, sleep disorders, and other comorbidities. The topic is underrepresented online. Patients are literally screaming for answers \u2014 and when they don&#8217;t get them from experts, they might accept misinformation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Distinction That Matters<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya drew the line clearly:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re talking about more than influencers. Digital Opinion Leaders in healthcare and pharma operate within medical and compliance governance. Influencers promote a lifestyle or products. DOLs operate with guardrails.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medical affairs teams calibrate messaging for compliance and accuracy. There&#8217;s control over what gets said, what kind of engagement happens, and which channels carry it. The guardrails are the point, not a constraint on it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Would a DOL Work With Pharma?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The relationship only functions if it isn&#8217;t about branding or product placement. DOLs are acutely conscious of their credibility.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are responsible for shaping narratives on social media. If pharma wants to work with them, it needs to build honest and transparent communication.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pavlo frames it as dialogue rather than promotion. Share your thinking, studies, materials, and the challenges you&#8217;re seeing \u2014 then listen, take feedback, and help.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From his workshops with DOLs, a recurring difficulty: coexisting with influencers who have far larger audiences and much lower accuracy. In obesity discussions, patients encounter advice as simplistic as &#8220;just eat less.&#8221; Pharma can help medically sound perspectives get heard in those conversations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Practical Constraint<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most DOLs are willing and overloaded. The line Pavlo hears is some version of: I have a lot to say and an audience to say it to, and no time to produce content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s where the support belongs. Mechanisms, content blocks, structured tasks, ongoing collaboration rather than one-off campaigns. Help clinicians communicate innovations and ideas by supplying tools and formats \u2014 and the support gets appreciated when it&#8217;s genuine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His limit on all of it: don&#8217;t push, don&#8217;t hide promotional material inside it. Honest conversations have to stay honest.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Different Role for the Industry<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s framing is that this is new ground built on existing capability. Compliant medical engagement, governance tools, structured communication \u2014 all of it can be redirected toward helping clinicians express themselves rather than toward distributing brand messages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal isn&#8217;t controlling the voice. It&#8217;s removing the production burden so leaders can reach their communities with what they actually want to say.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the patient side, she called it a potential game changer: safe conversations, and advice that can actually be applied.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where to Start<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pavlo&#8217;s roadmap, in order:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Define the therapeutic area.<\/strong> Focus has to precede the search for voices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Research the regions and communities<\/strong> where you want presence. Find voices already active and aligned with the focus \u2014 and find someone genuinely willing to have the conversation. It can&#8217;t be forced.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Decide the format.<\/strong> Dialogue-based, educational, case-driven. And accept that this can&#8217;t be a one-off. It&#8217;s continuous by nature.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustain it.<\/strong> Share what you&#8217;re seeing, supply relevant information, listen to what they&#8217;re asking for. Preparing content in reusable formats is what keeps collaboration easy on their side, and keeping it easy is the work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Build the full loop.<\/strong> Patients need to feel the effect \u2014 fast access to information, clear direction on what to do next.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That loop is the mechanism: DOLs receive support and insight, they produce credible content, patients get trustworthy guidance, and pharma stays present in the conversation without occupying it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hot or Not<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya closed with rapid-fire statements. Pavlo&#8217;s verdicts:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DOLs are replacing traditional opinion leaders and advisory boards<\/strong> \u2014 Not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Medical affairs are the natural owners of DOL programs<\/strong> \u2014 Hot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qualitative insights are becoming more valuable than quantitative data<\/strong> \u2014 Both. Quantitative shows the trends, mentions, reach, and overall landscape. Then you assess quality: is the information accurate or is it a myth? The two merge into one data-driven view.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand teams funding DOL programs from the start<\/strong> \u2014 Not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcasts are becoming a core format for digital engagement in healthcare<\/strong> \u2014 Hot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Influencer-style engagement is disappearing from pharma<\/strong> \u2014 Not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DOLs are becoming essential for launch readiness<\/strong> \u2014 Double hot.<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 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20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1.png 1200w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">August 20, 2026<span class=\"pt-episode-card__duration\">6 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">The Real Reason Medical and Commercial Teams Stay Stuck in Silos\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Laragh De Bhulbh<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Pharma Brand Strategist<\/p><p class=\"pt-episode-card__guest-meta-company\">WOLF MEDICAL<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 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She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. 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