{"id":792,"date":"2026-08-20T11:58:47","date_gmt":"2026-08-20T11:58:47","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=792"},"modified":"2026-09-03T14:51:27","modified_gmt":"2026-09-03T14:51:27","slug":"podcasts-medical-affairs-leadership","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/","title":{"rendered":"The Real Reason Medical and Commercial Teams Stay Stuck in Silos\u00a0"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section 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var(--pt-content-section-mobile-container-padding-bottom,var(--pt-content-section-container-padding-bottom,0))}}<\/style>\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-top:16px;--pt-content-section-container-max-width:1240px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1.png\" alt=\"\" class=\"wp-image-836\" width=\"1200\" height=\"675\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1.png 1200w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-real-reason-1200x675-1-300x169.png 300w, 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class=\"pt-episode-player__inner\"><div class=\"pt-episode-player__media\"><img decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">The Real Reason Medical and Commercial Teams Stay Stuck in Silos<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--down\" data-speed=\"down\" aria-label=\"Slow down\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><span class=\"pt-episode-player__speed-display\">1X<\/span><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--up\" data-speed=\"up\" aria-label=\"Speed up\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"pt-episode-player__time-volume\"><div class=\"pt-episode-player__volume\"><button type=\"button\" class=\"pt-episode-player__volume-toggle\" aria-label=\"Mute\" aria-pressed=\"false\"><span class=\"pt-episode-player__volume-icon\" aria-hidden=\"true\"><\/span><\/button><input type=\"range\" class=\"pt-episode-player__volume-range\" min=\"0\" max=\"1\" step=\"0.01\" defaultvalue=\"1\" aria-label=\"Volume\"\/><\/div><div class=\"pt-episode-player__time\"><span class=\"pt-episode-player__current\">0:00<\/span><span class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe \" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Y2Mate.is-Breaking-Pharma-Silos_-Strategies-for-Cross-Functional-Success-IPharmaTalks-with-Nataliya-Andreychuk.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">Medical Affairs is too often treated as the team you need sign-off from, not a partner you build with. On the latest episode of PharmaTalks, host Nataliya Andreychuk talks with Laragh De Bhulbh \u2014 leadership coach, strategy consultant, and longtime critic of silo thinking in pharma \u2014 about why cross-functional friction still drags down performance, even after 15 years of Medical Affairs evolving into a strategic function.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Medical Affairs Has Changed. Has Everyone Else?<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">McKinsey now places Medical Affairs alongside R&amp;D and Commercial as a strategic pillar, not a support function. But structures haven&#8217;t caught up everywhere. As Laragh puts it, reviewing marketing materials isn&#8217;t the point \u2014 the real question is what the whole team is trying to achieve, and which function is best placed to drive which piece of it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That division of labor shifts depending on the product and its lifecycle. Sometimes Medical needs to lead. Communication is what makes that flexibility possible: teams that break down silos move faster because everyone is working from the same picture, even when they disagree.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where Teams Leave Value on the Table<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most leaders believe their teams collaborate well. They might \u2014 but &#8220;well&#8221; often has a lot of room to improve. Trust is the difference: when it exists, disagreement becomes a fast route to alignment instead of a stalling point.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laragh&#8217;s litmus test: step back, ask what the team is actually trying to achieve, and match tasks to whoever has the right skills \u2014 not the traditional department. Disease awareness, usually a marketing job, sometimes belongs to Medical when the science is complex.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data is the other blind spot. Teams build elaborate reporting pipelines, send insights up the chain, and then never revisit them. Trust changes that too \u2014 it&#8217;s what lets teams share failures as openly as wins, which is where the real learning happens.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Fear Behind the Silos<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Underneath the structural issues, Laragh points to fear: fear that Medical will reflexively block an idea, fear that Commercial will push too hard, and more personally, fear of asking a question that makes you look incompetent or challenging the room and damaging a relationship.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That fear breeds silence. People stop raising concerns, needs go unspoken, co-creation stalls. The fix starts with naming the cost of staying quiet, then agreeing on small, concrete steps forward together.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The CATALYST Framework<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Laragh&#8217;s eight-pillar model for cross-functional performance:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pillar<\/strong>&nbsp;<\/td><td><strong>What it means<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>C<\/strong>larity of purpose&nbsp;<\/td><td>Shared understanding of roles and goals across functions&nbsp;<\/td><\/tr><tr><td><strong>A<\/strong>ctive collaboration&nbsp;<\/td><td>Communication that actually reaches the right people&nbsp;<\/td><\/tr><tr><td><strong>T<\/strong>rust &amp; empowerment&nbsp;<\/td><td>Genuine trust that lets teams act without waiting for permission&nbsp;<\/td><\/tr><tr><td><strong>A<\/strong>daptable strategies&nbsp;<\/td><td>Strategic thinking that responds to market shifts, not just tactical execution&nbsp;<\/td><\/tr><tr><td><strong>L<\/strong>eadership alignment&nbsp;<\/td><td>Alignment even where Medical has no formal authority&nbsp;<\/td><\/tr><tr><td><strong>Y<\/strong>ielding results&nbsp;<\/td><td>Reconciling Medical&#8217;s multi-year timelines with Commercial&#8217;s monthly targets&nbsp;<\/td><\/tr><tr><td><strong>S<\/strong>hared success&nbsp;<\/td><td>Treating each function&#8217;s win as the whole team&#8217;s win&nbsp;<\/td><\/tr><tr><td><strong>T<\/strong>imely execution&nbsp;<\/td><td>Moving fast enough to act on opportunities that improve patient outcomes&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yielding results is the hardest pillar in practice: Medical&#8217;s impact shows up over years \u2014 shifting physician behavior, building disease understanding \u2014 while Sales and Marketing report monthly. Without agreement on what success looks like across those two timeframes, friction is baked in.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Medical Strategy Shouldn&#8217;t Copy Marketing \u2014 It Should Support It<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Medical strategy isn&#8217;t a second version of the marketing plan. It&#8217;s the foundation commercial messaging stands on. That foundation matters most when things change fast \u2014 new trial data, a market shift \u2014 because trust and shared purpose are what let teams pivot without losing time to internal friction.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rapid Fire: Hot or Not<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya put a few pointed statements to Laragh:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Medical Affairs is now pharma&#8217;s most strategically important function.<\/em> \u2014 <strong>Not.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Commercial silos are a leadership failure, not a structural one.<\/em> \u2014 <strong>Hot.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>You can&#8217;t fix cross-functional alignment without fixing incentives first.<\/em> \u2014 <strong>Not.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Most strategic planning in pharma still happens in silos.<\/em> \u2014 <strong>Hot.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Trust matters more than process for cross-functional work.<\/em> \u2014 <strong>Very hot.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The best cross-functional leaders are willing to give up credit.<\/em> \u2014 <strong>Very hot.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Takeaway<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Know what you&#8217;re aiming for, and say it out loud. Medical and Commercial need shared short- and long-term goals, honest exchange of perspective, and enough mutual trust that anyone can voice an idea without risk. That combination is what turns two functions into one team.&nbsp;<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 class=\"pt-related-episodes__title\">Our Latest Pharma Talk Episodes<\/h2>\n            <\/div>\n                <div class=\"pt-related-episodes__grid\">\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">\n                                                    <img width=\"371\" height=\"209\" 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14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 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class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 21, 2026<span class=\"pt-episode-card__duration\">8 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">Relevance, Not Volume: Tim Pantello on Pharma Content\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Tim Pantello<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Chief Executive Officer<\/p><p class=\"pt-episode-card__guest-meta-company\">Relevate Health<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 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She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Can I become a guest\u00a0at\u00a0Pharma Talks?<\/summary><div class=\"pt-faq__answer\">If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What\u00a0is\u00a0Pharma Talks about?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who\u00a0are\u00a0Pharma Talks\u00a0for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who is the Pharma Talks host?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. 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