{"id":1063,"date":"2025-08-28T09:11:00","date_gmt":"2025-08-28T09:11:00","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=1063"},"modified":"2026-09-08T07:11:40","modified_gmt":"2026-09-08T07:11:40","slug":"pharma-digital-transformation","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/pharma-digital-transformation\/","title":{"rendered":"Content Supply Chain Pharma Never Fixed\u00a0"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section 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var(--pt-content-section-mobile-container-padding-bottom,var(--pt-content-section-container-padding-bottom,0))}}<\/style>\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-top:16px;--pt-content-section-container-max-width:1240px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/Paul-Podcast-Episode-Viseven-Blog-Post.png\" alt=\"\" class=\"wp-image-1064\" width=\"1200\" height=\"628\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/Paul-Podcast-Episode-Viseven-Blog-Post.png 1200w, 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class=\"pt-episode-player__inner\"><div class=\"pt-episode-player__media\"><img decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">Content Supply Chain Pharma Never Fixed<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--down\" data-speed=\"down\" aria-label=\"Slow down\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><span class=\"pt-episode-player__speed-display\">1X<\/span><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--up\" data-speed=\"up\" aria-label=\"Speed up\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"pt-episode-player__time-volume\"><div class=\"pt-episode-player__volume\"><button type=\"button\" class=\"pt-episode-player__volume-toggle\" aria-label=\"Mute\" aria-pressed=\"false\"><span class=\"pt-episode-player__volume-icon\" aria-hidden=\"true\"><\/span><\/button><input type=\"range\" class=\"pt-episode-player__volume-range\" min=\"0\" max=\"1\" step=\"0.01\" defaultvalue=\"1\" aria-label=\"Volume\"\/><\/div><div class=\"pt-episode-player__time\"><span class=\"pt-episode-player__current\">0:00<\/span><span class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/fixed_Real-Story-of-Pharma-Digital-Transformation-Pharma-Talks.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">Pharma has invested heavily in CRM, data, digital channels, and next-best-action tooling. The content supply chain feeding all of it is largely the one built before any of that existed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Episode 9 of Pharma Talks, Viseven CEO Nataliya Andreychuk spoke with Paul Tunnah, whose 25 years in pharma consultancy have centered on content and communications.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Thirty Years, Same Architecture&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content supply chains were designed for a narrower world: field reps with printed detailers, meetings, a handful of emails. Content served a limited set of channels and didn&#8217;t need to travel far.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s changed sits entirely on the demand side. HCPs and patients expect engagement built around their specific needs. Attention spans have compressed, so stories now arrive in fragments rather than whole. More channels, deeper personalization, shorter formats \u2014 a content requirement that didn&#8217;t exist two decades ago, met by infrastructure that predates it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Being &#8220;In Control&#8221; Means&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paul starts with creativity. &#8220;While agencies don&#8217;t always deliver enough of it, creativity is essential. Even in a clinical environment, it&#8217;s about more than just medicines and data \u2014 you still need to excite doctors about those medicines. Creativity drives that excitement.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The break happens at scale \u2014 turning one creative idea into every asset it needs to become. Technology helps tailor and scale, though where the line falls between human and machine is still moving.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compliance is the other half. Content follows process, clears MLR, and holds consistent across regions so doctors aren&#8217;t getting conflicting messages. Control, in Paul&#8217;s definition, means relevance, compliance, safety, and patient focus held together while the ground keeps shifting.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Humans Stay Essential&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;AI is best suited to manual-intensive, data-heavy tasks,&#8221; Paul says. &#8220;It feeds on existing information, but when it comes to creating something truly new, AI is less effective. That&#8217;s where agency creativity \u2014 particularly in brand positioning \u2014 remains indispensable.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scaling is a different matter. Emails, websites, digital assets \u2014 given solid data on segments, HCPs, and patients, AI makes production materially more efficient. Agencies stay in the process; the efficiency curve shifts underneath them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His sharper question: why do we hold technology to a standard of perfection while tolerating manual processes we know are broken?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">US and Europe, Same Pressure&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">US budgets are larger because the market is, which tends to mean heavier agency reliance simply because the resources exist. The efficiency pressure is universal regardless.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s read on the US: deliver new experiences while doing more with less. The hard part is integrating AI into processes that are already established and already approved. Tools that seem optional now may not stay that way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her position on sequencing \u2014 humans decide how communication starts, which topics matter, what the narrative is. AI multiplies and personalizes from there.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conversational AI, and the Defensive Reflex&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;It&#8217;s important, when talking about conversational AI, to think about the end result \u2014 what we&#8217;re trying to achieve,&#8221; Paul says. &#8220;It&#8217;s very easy to get defensive about AI, asking questions like: Will we need agents in a few years? Will marketers, reviewers, and proofreaders still have jobs?&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His redirect is outward. People work in this industry because they believe medicines matter. The goal is communicating that value \u2014 doctors understanding how to use a medicine, patients understanding how it works. A blended model follows: agencies on positioning and brand impact, AI on scale and tailoring. Jobs change rather than disappear.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MLR: 60\u201370%, and a Paper Map&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MLR exists for real reasons \u2014 regulation, on-label accuracy, safety. But weeks or months of manual review rounds is a process problem, not a compliance requirement. The data already exists; the people haven&#8217;t stepped out of the loop.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul&#8217;s estimate is that AI can automate 60\u201370% of the work, with human oversight remaining critical. His analogy: using GPS while keeping a paper map in the glovebox. Grey areas need judgment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya described two experimental directions her team has explored. One is algorithmic: rules-based checks validating content against legislation with change tracking. The other is simulation \u2014 a &#8220;digital worker&#8221; with MLR experience that reviews content and returns feedback.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul&#8217;s response opened up the more interesting benefit. Efficiency gets the attention, but consistency is the deeper problem: different reviewers read the same content differently, producing variation across regions and teams. A digital twin could reduce that subjectivity while also being faster. Nataliya added that such reviewers could be trained differently, updated as regulations change, and used to scale expertise that currently sits with individuals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can Pharma Innovate Alone?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies have dedicated innovation teams; others rely on external partners. Paul sees consistent obstacles for the go-it-alone approach \u2014 reorganizations that disrupt projects mid-flight, and a talent market pharma can&#8217;t win. He recalled a Roche executive noting that AI specialists are being offered millions in stock.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s agreement came with a caveat aimed at her own side of the table: vendors have to actually keep pace, and some are shipping weaker versions of AI than they claim. Tech partners are only useful if they&#8217;re evolving as fast as the demand is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul&#8217;s emphasis was on partners who can go deep on specific problems, given how complex pharma workflows are. Nataliya extended it \u2014 agencies and vendors need to collaborate with each other, not just with clients.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s Missing&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paul&#8217;s closing assessment: the investment in CRM, data, channels, and next-best-action has been real, and it&#8217;s working. What&#8217;s missing is the ability to produce personalized content in smaller pieces \u2014 the supply chain itself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combine creative agency expertise with technology that can scale and personalize, and the result is closer to an Amazon-like experience for HCPs. Nataliya&#8217;s closing point was that getting there requires agency partners to compete less and collaborate more.<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 class=\"pt-related-episodes__title\">Our Latest Pharma Talk Episodes<\/h2>\n            <\/div>\n                <div class=\"pt-related-episodes__grid\">\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/pharma-talks-agentic-takes-action-1240x675-rounded-2-1200x675.png 1200w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">August 25, 2026<span class=\"pt-episode-card__duration\">9 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\">Agentic AI Doesn&#8217;t Answer Questions \u2014 It Takes Action\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Michal Dojlidko<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Product and Engineering Director<\/p><p class=\"pt-episode-card__guest-meta-company\">GSK<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-agentic-ai-in-pharma\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 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class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 21, 2026<span class=\"pt-episode-card__duration\">8 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">Relevance, Not Volume: Tim Pantello on Pharma Content\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Tim Pantello<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Chief Executive Officer<\/p><p class=\"pt-episode-card__guest-meta-company\">Relevate Health<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 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She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Can I become a guest\u00a0at\u00a0Pharma Talks?<\/summary><div class=\"pt-faq__answer\">If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What\u00a0is\u00a0Pharma Talks about?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who\u00a0are\u00a0Pharma Talks\u00a0for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who is the Pharma Talks host?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. 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