{"id":1050,"date":"2025-06-27T08:36:00","date_gmt":"2025-06-27T08:36:00","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=1050"},"modified":"2026-09-03T14:50:50","modified_gmt":"2026-09-03T14:50:50","slug":"healthcare-content-strategy","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/healthcare-content-strategy\/","title":{"rendered":"Modular Content Isn&#8217;t a Tech Problem \u2014 It&#8217;s a Strategy\u00a0"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section 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src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">Modular Content Isn&#8217;t a Tech Problem \u2014 It&#8217;s a Strategy<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed 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class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/Pharma-Talks_-Healthcare-Content-Strategy-Evolving-for-Better-Impact.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">&#8220;Content strategy&#8221; has been said enough times to lose most of its meaning. What hasn&#8217;t changed is that campaigns with one behind them perform differently than campaigns without.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Pharma Talks, Nataliya Andreychuk, Co-founder and CEO of Viseven, spoke with Prasant Vijayakumar, Chief Strategy Officer. Prasant&#8217;s nearly 20 years in the industry started with pharmacy and medical rep work, moved through content creation and agency side, and has landed on digital transformation \u2014 with modular content running through most of it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Strategy Matters More Now&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content strategy in pharma isn&#8217;t new; it&#8217;s been part of branding and product launches for a long time. What shifted over the last five to ten years is the emphasis. Digital transformation pushed efficiency and standardization to the front, because those are what make scale possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pharma content has always been constrained by regulation. You can&#8217;t create and publish freely \u2014 there&#8217;s a process. A clear strategy shortens that process, cuts duplication, and gets material to HCPs and patients faster.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The core advantage is standardization: repeatable ways of working that stay compliant. As Prasant frames it, the challenge in pharma isn&#8217;t daily output volume. It&#8217;s what you&#8217;re permitted to say about efficacy and safety, and how you say it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Shift from Commercial to Medical&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Attention has skewed commercial in recent years \u2014 visuals, creative, how things look. Medical content needs the same strategic treatment, and it starts earlier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prasant&#8217;s point: content begins well before launch. A published paper is usable content the moment it exists. Those early medical materials can be adapted for commercial use later, which means a real content strategy starts pre-commercialization and reuses approved material across the full product lifecycle.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On &#8220;Retiring&#8221; Modular Content&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prasant rejects the framing outright. Modular content hasn&#8217;t failed \u2014 it&#8217;s been under-defined, with too many competing definitions circulating for the industry to adopt it properly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The persistent misread is treating it as something technology will solve. Going modular is a strategic decision that takes planning before it takes tooling.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also not an all-or-nothing commitment. The original idea was to identify the key messages you need to carry across channels and formats, then standardize those core elements. New content still gets made \u2014 that&#8217;s what creative agencies are for. Modular just means you stop rebuilding what already exists.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Standardize the Reusable, Not the Outdated&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a failure mode where modularization becomes a way to recycle old material. That&#8217;s the wrong intention.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;One of the key shifts in focus for creative agencies should be developing meaningful content,&#8221; Prasant said, &#8220;not just presenting the same old messages in a completely new design, as it is a waste of time and effort to focus on just past content.&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alignment Before Implementation&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Before implementing modular content, it&#8217;s essential to ensure strategic alignment across the organization,&#8221; Prasant said. &#8220;For example, suppose you decide to establish a Center of Excellence for content operations. In that case, there needs to be a clear reason behind it, such as improving efficiency and reducing repetitive, transactional activities that often lead to wasted effort.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The payoff is message consistency across a product&#8217;s lifecycle \u2014 plus a feedback mechanism. When content stops engaging, modular structure makes it possible to see what to change rather than starting over.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Starting From Wherever You Are&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need a clean slate. If the internal groundwork exists \u2014 you know your segments, their drivers and barriers, and the messages you need to land \u2014 the next step is auditing what content you already have, then identifying which modules are missing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;After that, it&#8217;s simply a matter of determining how to reach your audience: which channels to use, what formats, and which templates \u2014 many of which can be standardized and used across markets,&#8221; Prasant said. &#8220;Once markets begin using these templates, it becomes a plug-and-play process.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That builds a global-to-local ecosystem connecting creative agencies, in-house studios, and cross-functional teams on a shared platform \u2014 a different model than the resource-heavy production setups it replaces.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What AI Actually Needs From You&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The overall pharmaceutical content strategy isn&#8217;t likely to change, because AI is ultimately an enabler, not a replacement,&#8221; Prasant explained.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His argument to clients: if you want a system AI can learn from, modular content is where to start. Training requires structured data, and modules \u2014 discrete pieces carrying single key messages \u2014 are exactly that. Start using modules now, and you generate the training data later automation depends on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The endpoint is AI auto-assembling assets in the right format for any channel, once the content strategy underneath it is sound. Getting there requires the foundation first.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Begin&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The most important thing is to have a proper content marketing strategy,&#8221; Prasant advised. &#8220;Don&#8217;t try to build everything at once \u2014 Rome wasn&#8217;t built in a day. Take it step by step. Always start by creating a prototype, test it, learn from it, and then move on to the next stage. This applies to modular content as well.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t aim for 100% modular out of the gate. Standardize what you already have, which gives you a reliable base, and keep creative capacity for the content that needs to stay fresh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The closing advice from both speakers: know what you want to do, understand why you&#8217;re doing it, start small \u2014 and only then think about scale. team.&nbsp;<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 class=\"pt-related-episodes__title\">Our Latest Pharma Talk Episodes<\/h2>\n            <\/div>\n                <div class=\"pt-related-episodes__grid\">\n                                        <article class=\"pt-episode-card\">\n                    <a 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14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 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                  <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg 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16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 21, 2026<span class=\"pt-episode-card__duration\">8 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">Relevance, Not Volume: Tim Pantello on Pharma Content\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Tim Pantello<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Chief Executive Officer<\/p><p class=\"pt-episode-card__guest-meta-company\">Relevate Health<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 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She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Can I become a guest\u00a0at\u00a0Pharma Talks?<\/summary><div class=\"pt-faq__answer\">If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What\u00a0is\u00a0Pharma Talks about?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who\u00a0are\u00a0Pharma Talks\u00a0for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who is the Pharma Talks host?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. 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