{"id":1003,"date":"2025-10-23T11:15:00","date_gmt":"2025-10-23T11:15:00","guid":{"rendered":"https:\/\/pharma-talks.com\/?post_type=episode&#038;p=1003"},"modified":"2026-09-08T08:11:30","modified_gmt":"2026-09-08T08:11:30","slug":"pharma-changes","status":"publish","type":"episode","link":"https:\/\/pharma-talks.com\/episodes\/pharma-changes\/","title":{"rendered":"Stability Isn&#8217;t Sustainability: When Pharma Should Change\u00a0"},"content":{"rendered":"\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style id=\"pharmatalks-content-section-style\">.pt-content-section{background:var(--pt-content-section-bg,transparent);color:var(--pt-content-section-text,var(--color-text));padding:var(--pt-content-section-padding-top,32px) var(--pt-content-section-padding-x,0) var(--pt-content-section-padding-bottom,32px)}.pt-content-section 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var(--pt-content-section-mobile-container-padding-bottom,var(--pt-content-section-container-padding-bottom,0))}}<\/style>\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-top:16px;--pt-content-section-container-max-width:1240px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Why-the-Pharma-Industry-Must-Embrace-Change-1.png\" alt=\"\" class=\"wp-image-1004\" width=\"1200\" height=\"675\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Why-the-Pharma-Industry-Must-Embrace-Change-1.png 1200w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Why-the-Pharma-Industry-Must-Embrace-Change-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Why-the-Pharma-Industry-Must-Embrace-Change-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Why-the-Pharma-Industry-Must-Embrace-Change-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/Why-the-Pharma-Industry-Must-Embrace-Change-1-371x209.png 371w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-container-padding-top:0px;--pt-content-section-container-padding-bottom:0px\"><div class=\"container\">\n<section class=\"wp-block-pharmatalks-episode-player pt-episode-player\" style=\"color:#082480;--pt-episode-player-padding-top:0px;--pt-episode-player-padding-bottom:0px\"><div class=\"container\"><div class=\"pt-episode-player__inner\"><div class=\"pt-episode-player__media\"><img decoding=\"async\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/02\/pt-logo-1.webp\" alt=\"Don\u2019t miss a new episode\" loading=\"lazy\"\/><\/div><div class=\"pt-episode-player__content\"><p class=\"pt-episode-player__subtitle\">Stability Isn&#8217;t Sustainability: When Pharma Should Change<\/p><h3 class=\"pt-episode-player__title\">Don\u2019t miss a new episode<\/h3><div class=\"pt-episode-player__controls\"><button type=\"button\" class=\"pt-episode-player__play\" aria-label=\"Play\" aria-pressed=\"false\"><span class=\"pt-episode-player__play-icon\" aria-hidden=\"true\"><\/span><\/button><div class=\"pt-episode-player__panel\"><div class=\"pt-episode-player__timeline\"><input type=\"range\" class=\"pt-episode-player__progress\" min=\"0\" max=\"100\" step=\"0.1\" defaultvalue=\"0\" aria-label=\"Seek\"\/><\/div><div class=\"pt-episode-player__bottom\"><div class=\"pt-episode-player__actions\"><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--down\" data-speed=\"down\" aria-label=\"Slow down\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><span class=\"pt-episode-player__speed-display\">1X<\/span><button type=\"button\" class=\"pt-episode-player__speed pt-episode-player__speed--up\" data-speed=\"up\" aria-label=\"Speed up\"><span class=\"pt-episode-player__speed-icon\" aria-hidden=\"true\"><\/span><\/button><\/div><div class=\"pt-episode-player__time-volume\"><div class=\"pt-episode-player__volume\"><button type=\"button\" class=\"pt-episode-player__volume-toggle\" aria-label=\"Mute\" aria-pressed=\"false\"><span class=\"pt-episode-player__volume-icon\" aria-hidden=\"true\"><\/span><\/button><input type=\"range\" class=\"pt-episode-player__volume-range\" min=\"0\" max=\"1\" step=\"0.01\" defaultvalue=\"1\" aria-label=\"Volume\"\/><\/div><div class=\"pt-episode-player__time\"><span class=\"pt-episode-player__current\">0:00<\/span><span class=\"pt-episode-player__divider\">|<\/span><span class=\"pt-episode-player__duration\">&#8211;:&#8211;<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"pt-episode-player__links\"><a class=\"pt-episode-player__link\" href=\"#subscribe\" rel=\"noopener noreferrer\">Subscribe<\/a><\/div><audio class=\"pt-episode-player__audio\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/09\/fixed_Why-Pharma-Should-Change-What-Works_-Pharma-Talks.mp3\"><\/audio><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-pharmatalks-content-section pt-content-section\" style=\"color:#082480;--pt-content-section-padding-top:32px;--pt-content-section-padding-bottom:32px;--pt-content-section-mobile-padding-x:20px;--pt-content-section-container-max-width:1200px;--pt-content-section-container-padding-top:20px;--pt-content-section-container-padding-bottom:20px;--pt-content-section-container-padding-x:20px\"><div class=\"container\" style=\"border-radius:20px;overflow:hidden;background-color:#ffffff\">\n<p class=\"wp-block-paragraph\">Why change something that works? It&#8217;s a fair question in an industry built on validated systems and strict regulation. The harder question is whether &#8220;works&#8221; is being measured against today&#8217;s conditions or the ones the process was designed for.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Pharma Talks, Viseven CEO Nataliya Andreychuk spoke with Tara DeBellis, Director of Strategy at Viseven USA, about telling real need apart from trend-chasing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reading the Signals&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tara&#8217;s starting position is that the evaluation itself matters more than the answer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are in the age of technology and AI, and this is not a static industry \u2013 things are always changing. We don&#8217;t want to chase pharma trends just to get on the bandwagon. Instead, I would say that looking at organizational processes, analyzing what&#8217;s changing, and what&#8217;s not \u2013 how decisions flow and how the business operates \u2013 is of utmost importance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She points to an underused trigger: cost-cutting cycles. They happen annually whether or not anyone frames them as transformation, and each one is an opening to re-examine how work actually flows.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Later in the conversation she gets specific about the warning signs. KPIs flat despite rising content output. Teams dependent on manual coordination to keep things moving. Assets sitting unused because nobody knows they exist. Vendors re-briefed repeatedly on the same campaign logic. Each one is inefficiency showing up as a symptom.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Standing Still Is Its Own Risk&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s framing is that today&#8217;s changes trace back to how customers have changed, not to technology for its own sake. Patients now consult AI before they consult a physician, which alters what &#8220;being findable&#8221; means.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practical consequence is structural. SEO assumed a search box; AI-driven indexing \u2014 sometimes called GEO \u2014 matches questions to answers differently. Content built around professional headlines about a treatment performs differently than content structured as the questions people actually ask.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tara&#8217;s counterweight is that the fear of disruption is legitimate. In pharma, processes aren&#8217;t just operational habit \u2014 they function as regulatory guardrails, and caution around them is rational.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her distinction is the one that resolves it: stability is not sustainability. A process can work today and still be unready for the next phase of engagement, particularly as HCPs and patients expect more touchpoints, more personalization, and faster response.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two Myths About AI&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Resistance to change is normal, professionally and personally, and Tara treats it as a starting condition rather than an obstacle. What shifts it is demonstrating how AI actually works \u2014 and that the outcome is reallocated time rather than removed roles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Awareness helps bring us closer to adoption. When we are implementing change, it sounds easy when speaking about it, but when it comes to larger companies, with siloed teams, it becomes challenging. I also think that changing how we work is part of this transformation. In some ways, the incorporation of AI will change how we work. I would say some of these concerns are misconceptions, and many of them can be eased with the right level of communication and the right partners.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Three Myths About Transformation&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya added a second set, aimed at how transformation gets scoped:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s about new tools.<\/strong> It isn&#8217;t. Real change reshapes how teams work together \u2014 process, reuse, cross-functional orchestration. Layering tools on top of an unchanged structure produces an unchanged structure with more licenses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s an IT project.<\/strong> It&#8217;s an evolution of marketing operations, with digital as the enabler rather than the destination. Not a project with an end date \u2014 a continuous state that transforms things incrementally.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Efficiency equals automation.<\/strong> Efficiency comes from intelligent orchestration. Speed matters less than cohesion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also noted a change in what audiences will absorb. Podcasts used to run an hour; attention now measures in seconds. Meeting that requires a content engine capable of producing personalized material at short formats \u2014 not a tool, an ongoing capability.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Problem First, Then Solution&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tara&#8217;s filter for cutting through buzz is simple: start with a clearly defined problem. Technologies adopted without one rarely produce progress, and the noise makes it genuinely hard to identify what will help.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s version is blunter, aimed at products that add an &#8220;AI sparkle&#8221; without thinking through the outcome:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You push the magic button, and then you&#8217;re disappointed because it&#8217;s not what you expected. In reality, today&#8217;s AI is still evolving, and the promise of saving time comes with a great deal of background work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her related point: tools that perform well in isolation still underdeliver when the systems around them are disconnected. Value comes from connecting technology to a broader knowledge base.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making It Stick&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Willingness to learn is the precondition, and Tara notes that failures tend to teach more than success stories do.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication carries most of the weight, and siloed teams make it hard. A clear roadmap with real timelines sets expectations from the start. She uses WIIFM \u2014 what&#8217;s in it for me \u2014 as the framing test: marketing, digital, and IT all have different priorities, so the same change needs to be explained three different ways.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preparation is the underestimated stage. The pre-pilot work behind any polished AI project is substantial, and without stakeholder alignment done early, projects stall regardless of how good the technology is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nataliya&#8217;s addition: the initiatives that land usually begin with co-creation. Building alongside teams rather than for them surfaces things you wouldn&#8217;t have found otherwise, and makes adoption far more likely.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Takeaway&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Change doesn&#8217;t require a complete overhaul. Evolution often outperforms disruption, and the right approach adapts to where an organization actually sits on the maturity curve.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pharma&#8217;s own history supplies the cautionary examples: content hubs built at expense and never used, automation deployed without human context, opportunities missed because no team could see what another was doing. The pattern underneath all of them is the same \u2014 transformation without adoption is a wasted investment.<\/p>\n<\/div><\/section>\n\n\n<section class=\"pt-related-episodes\" style=\"--pt-related-bg:#264cb8;color:#082480;--pt-related-title-color:#eff2ef;--pt-related-padding-top:50px;--pt-related-padding-bottom:60px;--pt-related-padding-x:0px\">\n            <div class=\"container\">\n                        <div class=\"pt-related-episodes__header\">\n                <h2 class=\"pt-related-episodes__title\">Our Latest Pharma Talk Episodes<\/h2>\n            <\/div>\n                <div class=\"pt-related-episodes__grid\">\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">\n                                                    <img width=\"371\" height=\"209\" 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                <p class=\"pt-episode-card__meta\">August 20, 2026<span class=\"pt-episode-card__duration\">6 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\">The Real Reason Medical and Commercial Teams Stay Stuck in Silos\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Laragh De Bhulbh<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Pharma Brand Strategist<\/p><p class=\"pt-episode-card__guest-meta-company\">WOLF MEDICAL<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/podcasts-medical-affairs-leadership\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Talks-AI-and-Asia-What-Pharma-Marketers-Need-to-Hear-Right-Now-2-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 29, 2026<span class=\"pt-episode-card__duration\">12 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\">Why Western Campaign Logic Breaks in Asian Markets\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Gwenael Meneux, Bruno Senouci<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">CO-CEO, CO-CEO<\/p><p class=\"pt-episode-card__guest-meta-company\">drcom<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/ai-in-pharma-communication\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                                        <article class=\"pt-episode-card\">\n                    <a class=\"pt-episode-card__image\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">\n                                                    <img width=\"371\" height=\"209\" src=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png\" class=\"attachment-pharmatalks-related-card size-pharmatalks-related-card\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 1024px) 50vw, 371px\" srcset=\"https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-371x209.png 371w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-300x169.png 300w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1024x576.png 1024w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-768x432.png 768w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-1536x864.png 1536w, https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/05\/Pharma-Content-AI_-Whats-Next_-_-Pharma-Talks-1-2048x1152.png 2048w\" \/>                                            <\/a>\n                    <div class=\"pt-episode-card__body\">\n                        <p class=\"pt-episode-card__meta\">May 21, 2026<span class=\"pt-episode-card__duration\">8 min read<\/span><\/p>\n                        <h4 class=\"pt-episode-card__title\">\n                            <a href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\">Relevance, Not Volume: Tim Pantello on Pharma Content\u00a0<\/a>\n                        <\/h4>\n                        <div class=\"pt-episode-card__detail\"><p class=\"pt-episode-card__guest-label\">Guest<\/p><p class=\"pt-episode-card__guest-name\">Tim Pantello<\/p><div class=\"pt-episode-card__guest-meta\"><p class=\"pt-episode-card__guest-meta-position\">Chief Executive Officer<\/p><p class=\"pt-episode-card__guest-meta-company\">Relevate Health<\/p><\/div><div class=\"pt-episode-card__actions\"><a class=\"pt-episode-card__listen\" href=\"https:\/\/pharma-talks.com\/episodes\/future-of-pharma-content\/\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"pt-episode-card__play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.3744 12.7588L14.8288 11.9208L14.8148 11.9298L14.8012 11.9394L15.3744 12.7588ZM15.3744 11.4687L14.7814 12.2739L14.826 12.3068L14.874 12.3345L15.3744 11.4687ZM10.2037 7.66122L10.7966 6.85597L10.7684 6.8352L10.7388 6.81644L10.2037 7.66122ZM9.11966 8.22991L10.1197 8.22701L10.1196 8.21826L10.1194 8.2095L9.11966 8.22991ZM9.14134 15.709L8.14134 15.7119L8.14142 15.7402L8.14311 15.7684L9.14134 15.709ZM10.2651 16.3323L10.7493 17.2072L10.7952 17.1818L10.8382 17.1517L10.2651 16.3323ZM12 21V20C7.58172 20 4 16.4183 4 12H3H2C2 17.5228 6.47715 22 12 22V21ZM21 12H20C20 16.4183 16.4183 20 12 20V21V22C17.5228 22 22 17.5228 22 12H21ZM12 3V4C16.4183 4 20 7.58172 20 12H21H22C22 6.47715 17.5228 2 12 2V3ZM12 3V2C6.47715 2 2 6.47715 2 12H3H4C4 7.58172 7.58172 4 12 4V3ZM15.3744 12.7588L15.9199 13.5969C16.3323 13.3285 16.8704 12.8393 16.8694 12.0938C16.8683 11.3258 16.3021 10.8499 15.8747 10.6029L15.3744 11.4687L14.874 12.3345C14.9677 12.3886 14.9787 12.4133 14.9586 12.3878C14.9315 12.3532 14.8696 12.2512 14.8694 12.0965C14.8692 11.9454 14.928 11.8534 14.9423 11.8342C14.952 11.821 14.9295 11.8552 14.8288 11.9208L15.3744 12.7588ZM15.3744 11.4687L15.9673 10.6634L10.7966 6.85597L10.2037 7.66122L9.61072 8.46646L14.7814 12.2739L15.3744 11.4687ZM10.2037 7.66122L10.7388 6.81644C10.286 6.52965 9.64347 6.36117 9.03218 6.6466C8.36565 6.95781 8.10714 7.62689 8.11987 8.25032L9.11966 8.22991L10.1194 8.2095C10.1185 8.16275 10.1285 8.19137 10.0938 8.25775C10.0552 8.33159 9.98183 8.41046 9.87832 8.45879C9.67864 8.55202 9.5853 8.45326 9.66854 8.50599L10.2037 7.66122ZM9.11966 8.22991L8.11966 8.23281L8.14134 15.7119L9.14134 15.709L10.1413 15.7061L10.1197 8.22701L9.11966 8.22991ZM9.14134 15.709L8.14311 15.7684C8.17339 16.2771 8.35111 16.9731 9.00854 17.3242C9.65564 17.6698 10.3249 17.4421 10.7493 17.2072L10.2651 16.3323L9.78087 15.4573C9.69245 15.5063 9.66333 15.5057 9.68777 15.5024C9.72022 15.4979 9.82562 15.4933 9.95074 15.5601C10.0775 15.6278 10.1348 15.7209 10.1513 15.7559C10.1634 15.7818 10.146 15.758 10.1396 15.6496L9.14134 15.709ZM10.2651 16.3323L10.8382 17.1517L15.9475 13.5783L15.3744 12.7588L14.8012 11.9394L9.69195 15.5128L10.2651 16.3323Z\" fill=\"#EFF2EF\"\/><\/svg><span class=\"pt-episode-card__listen-text\">Listen Now!<\/span><\/a><\/div><\/div>                    <\/div>\n                <\/article>\n                    <\/div>\n            <\/div>\n    <\/section>\n\n\n<style id=\"pharmatalks-content-split-style\">.pt-split__container.container{max-width:var(--pt-split-container-width,var(--container-width))}@media (width >= 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style=\"--pt-split-gap:48px;--pt-split-padding-top:64px;--pt-split-padding-bottom:64px;--pt-split-left-ratio:28;--pt-split-right-ratio:72;--pt-split-container-width:1240px;color:#082480;--pt-split-col-left-color:#274db800;--pt-split-col-left-image:url(https:\/\/pharma-talks.com\/wp-content\/uploads\/2026\/08\/bg-pharma.png);--pt-split-col-left-size:cover;--pt-split-col-left-pos:center;--pt-split-col-left-repeat:no-repeat;--pt-split-col-left-padding-top:52px;--pt-split-col-left-padding-right:63px;--pt-split-col-left-padding-bottom:63px;--pt-split-col-left-padding-left:44px;--pt-split-col-left-border-radius:16px;--pt-split-col-right-padding-top:0px;--pt-split-col-right-padding-right:0px;--pt-split-col-right-padding-bottom:0px;--pt-split-col-right-padding-left:0px;--pt-split-col-right-border-radius:0px\"><div class=\"container pt-split__container\"><div class=\"pt-split__inner\">\n<div id=\"subscribe\" class=\"wp-block-group pt-split__col pt-split__col--left\"><div 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See the Privacy Policy for how we handle your data and the rights you have.\n\t\t<\/p>\n\t\t<p> &nbsp;\n\t\t<\/p>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-554\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-554\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I confirm I have read the <a href=\"\/privacy-policy\/\" style=\"text-decoration:underline\">Privacy Policy<\/a> and understand how Viseven Europe O\u00dc will process my personal data.<\/span><\/label><\/span><\/span><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"marketing_status\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"marketing_status\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I would like to receive marketing communications from Viseven Europe O\u00dc and its Affiliates.<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p> &nbsp;\n\t<\/p>\n\t<p><span class=\"submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Notify me\" \/><\/span>\n\t<\/p>\n<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"Pharma Talks Newsletter\" type=\"hidden\" name=\"pageTitle\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"pageUrl\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"offerType\" value=\"0\" type=\"hidden\" name=\"offerType\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pt-split__col pt-split__col--right\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group pt-split__col--right-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-pharmatalks-faq pt-faq\" style=\"--pt-faq-bg:#f0f2f000;--pt-faq-text:#082480;--pt-faq-title-align:left;--pt-faq-padding-top:51px;--pt-faq-padding-bottom:64px\"><div class=\"container\"><div class=\"pt-faq__inner\"><h2 class=\"pt-faq__title\">FAQ<\/h2><div class=\"pt-faq__list\"><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">What\u00a0is\u00a0Pharma Talks about?<\/summary><div class=\"pt-faq__answer\">Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Who\u00a0are\u00a0Pharma Talks\u00a0for?<\/summary><div class=\"pt-faq__answer\">This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Who is the Pharma Talks host?\u00a0<\/summary><div class=\"pt-faq__answer\">This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. She is also a LinkedIn voice in the industry, a member of the Forbes Agency Council, and a frequent speaker at industry events. Nataliya brings more than 20 years of experience in marketing and life sciences.\u00a0<\/div><\/details><details class=\"pt-faq__item\"><summary class=\"pt-faq__question\">Can I become a guest\u00a0at\u00a0Pharma Talks?<\/summary><div class=\"pt-faq__answer\">If you have experience\u00a0in pharma\u00a0and life sciences\u00a0or have founded a\u00a0brand, platform, or media, you can apply to be a guest and share your story with our audience.\u00a0<\/div><\/details><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What\u00a0is\u00a0Pharma Talks about?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pharma Talks is a\u00a0pharma\u00a0podcast\u00a0where industry leaders discuss life sciences, commercialization, tech adoption,\u00a0digital transformation,\u00a0and leadership.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who\u00a0are\u00a0Pharma Talks\u00a0for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharma\u00a0marketing\u00a0podcast\u00a0is for life sciences professionals, pharma leaders, marketers, medical teams, and innovators who want to grow and refuse to accept the industry status quo.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Who is the Pharma Talks host?\u00a0\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This\u00a0pharmaceutical\u00a0podcast\u00a0is hosted by Nataliya Andreychuk,\u00a0founder and CEO of\u00a0Viseven, a global company that helps life sciences brands\u00a0reach\u00a0HCPs and patients\u00a0faster with\u00a0compliant\u00a0and impactful\u00a0content. 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